(Audio Only) 4 Elf Day w/ Dark Horse & Primitiv | Michigan Beer Series #051

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4 Elf Day 2024 was on December 14th this year and we headed out to Marshall Michigan to see what is going on in the world of ROAK and Dark Horse.  The first half of the episode brings out Chuck Mascari Jr, managing partner of ROAK/Dark Horse to talk about the industry, the changes, and how they’ve been weaving in the murky waters of the current landscape of craft beer.  It just so happens, big fan of Dark Horse Rob Sims (former Detroit Lion and co-founder of Primitiv) talk about the comparison of the Cannibas and beer industry, and what each industry can learn from each other as consumer choices continue to change each year.  

Sponsors:
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Craftapped (Code BOD for 15% Off At Checkout) – https://craftapped.com/join-page-by-state/
Rochester Mills Beer Co – https://www.beercos.com/

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Rob

Rob has been drinking craft beer ever since his dad shared Point with him in the early 80s but didn't really start drinking craft beer until his friend showed him the light in the early 2000s. This same friend got him into homebrewing and from there he was hooked. Rob has lived in Cincinnati, Chicago, and Indianapolis but has traveled to many places and tried many beers while there. Other hobbies include board games, video games, running (burn calories to consume calories), and biking (to breweries).

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