Better on Draft will be at the Craft Brewers Conference and World Beer Cup in Indianapolis at the end of April 2025. I’m excited to talk to people in this industry we enjoy and find out their thoughts on the current market and where it’s going as well as anything they might be working on or wanting to hype. I’d like to know how followers of the podcast and website feel about these “generic” questions to ask everyone so I can put together clips and summaries of answers:
– What do you think of the rise of N/A and RTDs in this market and are you changing anything in your strategy because of it?
– What is your current market strategy – be the neighborhood watering hole, have taps in the community, get on liquor store shelves, world domination? Follow up – do you see that changing / has that changed recently?
– What are you excited for in the next 12 months? Releases, collabs, expansions, events, etc
If you happen to be attending the events or in the area, look for me and say hi! I’ll be wearing a snazzy new Better on Draft hat (no pickle or banana outfit, I don’t think).
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